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The Role of Emotional Intelligence in Sales

Nowadays, the sales environment, the emphasis on technical knowledge, and strategic savvy are more crucial now than ever. These elements are essential for navigating the complexities of modern sales strategies and client demands.  However, what about emotional intelligence? This ability isn’t just another line on a resume; it’s the cornerstone of effective salesmanship, enabling individuals to forge deeper connections and achieve more meaningful outcomes. Emotional intelligence (EQ) embodies the capacity to recognize and manage one’s own emotions and to discern and positively influence the emotions of others. This skill set transcends mere interpersonal effectiveness; it is woven into the very ...

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