What Star Wars Taught Us About Sales Scripts

If you haven’t seen Star Wars, The Force Awakens I can assure you there is a high chance you will be very, very satisfied. After running our consulting business, The Harris Consulting Group, and being the Director of Sales Training and Consulting at Sales Hacker it dawned on us one of the most important lessons we have been teaching our clients over the last several years. The value of a sales script. More often than not the word “script” is considered blasphemy and a 4-letter world in the inside sales team vocabulary. We’ve noticed it tends to come from newer sales people such as SDR (Sales Development Reps) or Lead Gen Teams. When pressed as to [...]