The sales process is fluid system and it is often a hypothesis that is tested and reevaluated.  However, the growth of a company cannot be left to chance and it is therefore essential to establish Key Performance Indicators (KPIs).  By establishing accurate KPIs a company can accurately analyze if they are heading in the correct direction. The term KPI is often mixed up with Metrics and ROI.  For a refresher on the difference between a KPI and metrics check out KPI VS Metrics. Recently, The Harris Consulting Group was asked by Level Eleven to help define the top 5 Sales KPI Rules.  In this article we break down the mystery surrounding KPIs and help establish [...]