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Client and Net-Revenue-Retention Strategies: Nurturing Long-Term Relationships for Sustained Success

In today’s competitive marketplace, the value of maintaining and nurturing long-term client relationships cannot be overstated.  Ten years ago Customer Success was a buzzword. Now it is table stakes. A SaaS company simply cannot be viable without understanding things like Customer Success, Net Revenue Retention (NRR), and Lifetime Value (LTV).  To survive as a Saas start-up understanding client retention means you understand it’s about the Buyer’s Experience, not the Buyer’s Journey.  In this context, client retention is pivotal for sustained customer success. It offers a more cost-effective and faster pathway to revenue growth than acquiring new revenue.  It’s not just ...


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