New Targeting Strategy: Ideal Vertical Profile to Grow Pipeline

You know the old phrase, “what worked in the past may not work today”? The ever-changing sales market requires us to continually reassess our strategies, particularly how we define and target our ICPs (Ideal Client Profiles). The traditional approach of casting a wide net and focusing solely on the human element is becoming obsolete. As industries shift (and whole new industries created like AI, overnight) and customer behaviors evolve, it’s crucial to challenge conventional methods and lead new strategies for better targeting.  *Knock knock*… The idea of Ideal Vertical Profiles (IVP) comes in. In this blog, we’ll dive into what …