The Sales Execution Crisis: Why Great Strategies Still Fail Without Great Execution

Let’s talk about something no one likes to admit but everyone is facing: a sales execution crisis. It’s not about strategy. It’s not about tech stacks. It’s not even about more leads at the top of the funnel. (well… not entirely). It’s about sales execution. Or more accurately, the growing inability of leadership to understand and implement changes to help sales teams to execute consistently across the entire revenue cycle—from prospecting to discovery to demos to closing to expansion. And the worst part? And like I said, it’s on the leaders. They are merely treating the symptoms, not the disease. ...