Mastering Consultative Selling: Why N.E.A.T. Selling™ Training Delivers Superior Results

Consultative selling is such a buzzword. Everyone says they want it, yet they cannot easily articulate what that means. Often the first thing we hear is, “Well, we mean ‘relationship selling’”. Oh, boy, yawn, another fun buzzword.   Hear me on this, after delivering sales training to thousands of sales professionals across the globe, I’ve noticed a consistent pattern: traditional consultative selling training often falls short in today’s complex B2B environment. While the fundamentals of consultative selling remain crucial, modern sales professionals need a more structured approach. We saw this challenge years ago and recognized consultative selling training programs needed to ...