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To Script or Not to Script, That Is the Question

Every. Single. Sales. Person. Uses. Scripts. Daily. EVERY! SINGLE! ONE! THIS. MEANS. YOU! Remember, there is a difference between having a script and sounding scripted. Nobody should sound scripted, ever. That being said, every rep I know and teach, uses repetitive words over and over at different points in their conversation. Those are scripts. Might they change 10% each time, sure.  There is no way you can do a completely different demo every time and be good at it. There is no way you can do completely different disco calls every single time.  Let me go one step further. As a sales leader, manager, director, VP of Sales, CRO, etc., I would never let someone, …

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