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When building a sales culture there are two very important components one must consider, sales training and sales coaching. While they feel like they could be the same thing, understanding the distinction between sales training vs. sales coaching is crucial for any organization aiming to enhance its sales performance. Both are integral to a sales strategy, but they serve different purposes and are implemented in various ways. What you will learn: Why sales training and sales coaching are so important What is sales training What is sales coaching What is the difference between sales training vs. sales coaching Best practices ...