The sales department is the beating heart of your company. No other team in your organization has the same influence on your brand’s success or failure. If your sales team isn’t well trained and optimized to perform in the modern business world, your company will suffer.  The best way to ensure your salespeople are equipped for success is with a sales training program. Unfortunately, there are several pitfalls that will ruin the efficacy of your sales training. In this guide, we’ll introduce the top five reasons why your sales training will fail, and give tips and strategies to overcome these critical blunders. Reason 1: No Executive Support The success of any company, sales team, or [...]

This is part three of our three-part series dedicated to sales enablement, sales training, and sales culture. Our guest author is Ashley Zagst, who was recently promoted from SDR Team Lead to AE at Chili Piper. When someone says Sales Coaching or Sales Enablement, what comes to mind for you?  For some it comes to 1:1 coaching, for others, people jump straight to thinking about tools.  Unless you know how to leverage those tools in the right way, they are useless. Sales Enablement is so much more than a tech stack. And at its core, it comes down to sales coaching to help reps use what’s at their disposal to do the best they can.  [...]