Author: Whatarmy

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Moving customers off discounts

One of the most uncomfortable moments in all forms of customer engagements. There are lots of nuances in this situation based on legacy, original customers,

cost-benefit ratio graph
Blog

The Right AE to SDR Ratio

I am not a fan of 1:many. Since I don’t know how you define many, I will say 1:4. 1 SDR to 4 AE’s as

A young businesswoman holds an envelope and a watch in her hands
Blog

Who handles inbound leads?

This is one of the longest-running discussions I see in saas sales today. The options typically are the following although there may be some slight