Meet CoachRichardGPT, your 24/7 Sales Trainer and Coach

Guaranteed to Improve

Better Qualification

Start getting better qualified deals entering your pipeline from your team and increase sales significantly.

Better Discovery

Our customized sales training teaches your reps how to earn the right to ask questions, which questions to ask, and when to do it so they can drive more revenue.

Accurate Forecasting

Your team will deliver more accurate forecasts and closing ratios through our customized N.E.A.T. Selling™ Sales Training Program.

Improve Win Rates

The ultimate goal of any sales training is to close more revenue. Our sales training and reinforcement programs make this easy to occur and measure.

Improve Courage & Confidence

Customized to give your team the courage and confidence to authentically say the right things at the right time. 

Meet CoachRichardGPT, your 24/7 Sales Trainer and Coach

CoachRichardGPT is designed to help people in the fields of sales, sales training, sales coaching as well as leadership, and founder-led sales motions and go-to-market strategies. With every training, you will get your very own customized AI coach! Get started for free with CoachRichardGPT.

Some of Our Clients

Your new sales guide, The Seller's Journey

The Seller’s Journey is your guidebook to N.E.A.T. Selling™: a sales process that is also a philosophy and methodology that you can integrate into your existing sales practices, enabling you to bridge the strategic and tactical silos to improve the buyer’s experience and seller’s mindset.

The Seller's Journey Book

What Our Clients Say

"Your training reminded me that everyone in the organization is selling, not just sales."

Ted S.


I've used Richard's training at multiple companies to help us shape our lead generation efforts with our SDR teams as well as outside sales executives. He helped us examine our process, tune it up, as well as train the team on the NEAT methodology which had an immediate impact on our selling efforts.

Bryan S.

VP Sales

Sometimes trainers do not acknowledge that specific industries have specific eccentricities to their sales process so it was nice that he did not assume anything and gave us time to share our input on situations too. I have used a lot of what I learned each day and feel more confident in the sales process.

Team Member in Computer Software


We've seen a big improvement in the depth of the conversations our team is having with customers. Our team now have a much better understanding of the customers' pain and can then best recommend if our platform is a good fit for them or not.

Donal T.

Small Business Owner

He easily adjusted to our environment and nuances, and his suggestions have proven to bear fruit with getting prospects on the line. I'd definitely work with Richard again.

Freddy D.

Enterprise Account Executive

Richard was adaptable to our needs and our ambitious timeline. He delivered CONCRETE tools that our team was able to apply the DAY AFTER. We credit him with enabling us to create a string of breakthroughs in the days and weeks following our training.

Natalie P.

VP Sales

Richard helped provide insights into how to successfully lead a discovery call. His wisdom and expertise will leave you in a better position to sell more.

Team Member in Information Technology and Services

Small Business

The Surf & Sales Podcast

In sales, everyone is looking for help, yet so few are willing to give it unselfishly.

Scott and Richard teamed up to bring their best advice from their own life experiences, real-world job experiences, and what they see sales reps and leaders do right, and equally important do wrong so you don’t have to.

SurfandSales Podcast

Let's Strategize

Our clients tell us their teams find our sales training sessions engaging, fun and useful with immediate impact increasing the velocity and volume of the sales funnel. Let’s strategize and see how we can do the same for your team.