Customized B2B Sales Training That Sticks
Built around your team, your sales motion, and your real opportunities, with reinforcement for reps and managers.
Available as live virtual/online or in person.
Teach your sales reps how to #EarnTheRight to ask questions, which questions to ask, and when. All trainings include a free custom-built AI bot for your team.
Better Sales Conversations and Stronger Execution
Better Qualification
Help sellers identify stronger opportunities and stop spending time on deals that are unlikely to close.
Better Discovery
Teach sellers how to earn the right to ask better questions, understand business impact, and create more useful buyer conversations.
More Accurate Forecasting
Improve opportunity qualification, deal inspection, and manager conversations so forecasts are based on evidence rather than optimism.
Higher Win Rates
Help sellers establish value, navigate real opportunities, and move qualified deals forward with greater consistency.
More Courage and Confidence
Give sellers the language, practice, and coaching they need to handle difficult moments in their own authentic voices.
Choose the Sales Training That Fits Your Team
Available as live virtual/online or in person.
Live Training and Reinforcement
Customized training for teams that need practical exercises, manager participation, and reinforcement that helps the new skills stick.
Sales Management Training and Coaching
Practical coaching for managers who want better deal conversations, stronger accountability, and a consistent way to develop their teams.
Hire Richard for Your Event
Focused, practical sessions for sales kickoffs, leadership meetings, and company events.
Sales Training Built for How Your Team Actually Sells
Your sales team does not need another generic workshop. It needs training built around your buyers, sales motion, real opportunities, managers, and the behaviors you want to change.
The Harris Consulting Group provides customized B2B sales training, coaching, and reinforcement for SDRs, account executives, sales managers, founders, and revenue leaders.
Programs can focus on qualification, discovery, messaging, value creation, forecasting, negotiation, manager coaching, or the complete sales motion.
The goal is not to make your team sound like the trainer. It is to help sellers improve in their own authentic voices and use the skills when real deals are on the line.
Your Free Personal Sales Coach
Richard Harris has captured his sales experience and coaching approach in Coach RichardGPT. Your team can use it for on-demand help with discovery, qualification, messaging, objection handling, and real sales conversations.
A Practical Guide to N.E.A.T. Selling™
The Seller’s Journey is your guidebook to N.E.A.T. Selling™, a sales philosophy and methodology that can be integrated into your existing sales practices. It helps bridge strategy and execution while improving the buyer’s experience and the seller’s mindset.
Practical Sales Training, Not a Rip-and-Replace Methodology
Good sales training should strengthen what already works. Richard Harris and The Harris Consulting Group start by understanding your current sales process, buyers, language, tools, and challenges.
N.E.A.T. Selling™ can be integrated into the way your team already sells. Your people should not have to abandon useful practices or sound like someone else.
Training uses live role play and real play with actual opportunities. Managers participate, reinforcement continues after the initial sessions, and the work stays connected to the behaviors and outcomes your organization wants to improve.
Not Sure What Kind of Sales Training Your Team Needs?
Tell us what your team is trying to improve. We will help you determine whether a focused workshop, a customized program, or ongoing reinforcement makes the most sense.
The Sales Newsletter You’ve Always Wanted
Subscribe to Richard’s Thoughts for practical sales advice, useful perspective, and honest observations about what sellers and sales leaders are facing right now.
Practical Advice From Real-World Sales Experience
Scott and Richard share practical advice from their own experiences and from what they see sales representatives and leaders do right, and equally important, what they do wrong.
Frequently Asked Questions
What is customized B2B sales training?
Customized B2B sales training is built around your buyers, sales motion, roles, process, real opportunities, and the behaviors you want to change. It should include relevant practice, manager participation, reinforcement, and a way to measure whether the skills are being used.
How do I know whether my team needs a workshop or a longer program?
A workshop can work when the team needs alignment or improvement in one or two specific skills. A longer program is usually more appropriate when several behaviors must change, managers need to reinforce the work, or training must be applied across multiple roles and stages of the sales process.
Does N.E.A.T. Selling replace our current sales process?
No. N.E.A.T. Selling™ can strengthen qualification, discovery, value creation, access to authority, and deal timing within your existing sales process. Useful language, tools, and practices should not be replaced simply to make room for a new methodology.
What should happen after live sales training?
Sellers should continue practicing the skills, managers should coach to the same expectations, and the provider should reinforce the work using real calls, opportunities, and deal conversations. Without reinforcement, even an excellent workshop is unlikely to create lasting behavior change.
How much does customized sales training cost?
Most professional sales training costs between $5,000 and $50,000. The price depends on team size, customization, delivery format, reinforcement, manager involvement, and the length of the engagement. Self-paced learning can cost less, while multi-month transformations can exceed $100,000. Review the current ranges in How Much Does Sales Training Cost in 2026?
How long should a sales training program last?
A focused workshop may be enough for one or two clearly defined skills. When several behaviors need to change, the program should usually extend beyond the initial training and include practice, manager coaching, and reinforcement. Learn how to compare the options in our guide to the Best Sales Training Program in 2026.
What should a customized sales training program include?
Customized sales training should reflect your buyers, sales motion, roles, existing process, language, and real opportunities. It should include discovery before training, live role play and real play, manager participation, reinforcement, and clear measures of changed behavior. See how to evaluate sales training companies or explore our customized B2B sales training.
Can sales training be delivered virtually or in person?
Yes. The Harris Consulting Group delivers live customized sales training both virtually and in person. The format should match your team, goals, locations, and the amount of practice required. Both formats can include role play, real-deal practice, manager participation, and reinforcement. Learn more about our customized B2B sales training.
Let’s Talk About What Your Team Needs
Tell us what your team is trying to improve. We will help you determine whether you need a focused workshop, a customized training program, ongoing coaching, or something else. If we are not the right fit, we will tell you.
