Also known as BDR or MDR training, this is a very specific form of sales training that focuses on teaching sales reps, often early in their career path how to engage with a suspect or prospect for the purpose of setting a business meeting where a sales conversation should occur. SDR Training often focuses on teaching inside reps how to engage via email, phone, both live-picks and voicemails, as well as gatekeeper training and social selling techniques.
Inside sales has come a long way in recent years. One of the fastest growing trends in inside sales is having a team of both inbound and outbound sales development reps (SDRs) handle things at the top of the funnel. The SDR’s primary responsibility is to make sure that anyone who talks to a sales rep is actually worth everyone’s time, both the potential buyer and the seller. In short: qualifying the person. We acknowledge that the topic of what makes someone qualified and whether or not an SDR is qualifying a person or an opportunity is important. That is not, however, the purpose of this post. This post is designed to describe how the [...]