Quality data in sales has always been important. Scott Leese and Richard Harris have been beating this drum for years now and they have co-authored this post specifically as it relates to data quality.

The day of reckoning is upon many organizations who have ignored data quality issues until 2020. Companies with bad data will simply not be able to keep up with their competitors as we navigate 2020 and 2021. If you still think you can win in the sales world without having a solid data provider, you may as well close your doors now. Or, I suppose you can leave them open, but your competitor will simply crush you. Yes, it’s that important.

Most organizations want Better, Faster, and Cheaper, and many claim they do all 3. But in reality they can only do 2 at best.

They can be Better and Faster, but only if it’s Cheaper.
They want Better and Cheaper, but that’s rarely Faster
They want Cheaper and Faster, but that doesn’t not mean Better.

It’s enough to make you wish you could sit in your son’s Distance Learning 6th Grade Algebra class. Here’s the real answer. Solving the Better, Faster, Cheaper dilemma has never been more true than we have all experienced in 2020. Especially when it comes to data sources for Sales Teams.

This post is designed to give you some of the best practices, best in class features, and other top of mind priorities one should be looking for as it relates to purchasing a Data Provider, and let you do it better, faster, and cheaper.

Be sure to check out our entire post on Lead411 here about Better, Faster, and Cheaper.