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Modern sales training isn’t about scripts — it’s about teaching reps how to earn the right to ask questions, which questions to ask, and when to ask them.
Below are the most common questions we get from SaaS and B2B revenue leaders about our customized sales training programs, built around NEAT Selling™, consultative selling, and real deal coaching.
This FAQ also explains how our training supports founder-led sales teams, SDRs, AEs, managers, and Customer Success, with optional negotiation training in every program.
Yes. All sales training programs are fully customized to your sales motion, ICP, industry, and live deals. We coach real opportunities in your pipeline and reinforce skills weekly so the training sticks.
NEAT Selling™ is a modern sales methodology created by Richard Harris. It stands for:
It teaches reps how to run consultative discovery and align deals to measurable business outcomes.
“Earning the right” means building trust before asking deeper questions. Reps learn to open conversations, prove awareness, avoid interrogation-style discovery, and time questions for impact. This is a core principle of consultative selling.
Most teams see:
These outcomes come from real deal coaching — not classroom theory.
We don’t run lectures with scripted frameworks. Your team is coached on:
This is live deal coaching, powered by NEAT Selling™.
Yes. SDR training includes:
This creates a foundation for AE success.
Yes. CS teams learn:
Without turning CS into “sales.”
Yes. AE training focuses on:
Onsite engagements are two days, fully customized:
You can choose virtual or onsite training based on team needs.
Weeks 2–4 include:
This is where behavior change happens.
Yes. We coach founders through:
This is personalized, founder-led sales coaching designed for zero-to-one growth.
Yes. Our negotiation training covers:
Yes. Managers learn:
We work primarily with:
If your team sells to business buyers, we can help.
All training is led by Richard Harris, founder of The Harris Consulting Group, and creator of NEAT Selling™ and the “Earn The Right” philosophy.
Schedule a call:
Or use the contact page to discuss your goals.
