The ultimate success of sales comes down to one thing. The ability to know how to role play in sales.
There are several ways to role play in sales.
You can do high level role playing, which includes things like going through a demo.
Then, you can get granular and niche on sales role playing. These topics are often something like these below:
- The cold call script (yes, use a script)
- How to deliver pricing
- How to handle the discount conversation
- How to negotiate with procurement
- How to marinate in objections, instead of “handling them”
- How to handle the competitor conversation
So yes, role playing in sales is absolutely essential. Start practicing the topics above and you will guaranteed get better.