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Personalized Sales and Leadership Coaching

Practical Sales Coaching

Improve the conversations, decisions, and leadership habits that affect performance every day. Richard Harris provides personalized coaching built around your role, your goals, your team, and the real situations you are facing.

Available live virtually or in person.

Schedule a Coaching Conversation

Richard Harris providing personalized sales and leadership coaching

Coaching for Every Sales Need

Practical Coaching Built Around the Person Doing the Work

Coaching should not force everyone into the same script. It should help people understand what is working, where they are getting stuck, and what to do differently in the next conversation.

Sales Rep
Coaching

Individual coaching for SDRs, BDRs, account executives, account managers, and customer success professionals.

Sales Manager Coaching

Develop stronger coaching conversations, deal reviews, accountability, and team leadership.

Leadership Coaching

Fine-tune the judgment, communication, and leadership habits required to guide a revenue organization.

Founder-Led Sales Coaching

Improve founder selling and prepare for the transition from founder-led sales to a scalable team.

Sales Coaching That Works

Coaching Connected to Real Conversations and Real Outcomes

Insight is useful. Consistent execution is what changes performance. Coaching sessions use your current opportunities, calls, messages, leadership challenges, and decisions as the working material.

The goal is not to make you sound like Richard. The goal is to help you think more clearly, communicate in your authentic voice, and improve what happens next.

Talk About Your Coaching Goals

Sales professionals participating in a personalized coaching conversation

Who It Is For

Coaching for Individual Contributors, Managers, Leaders, and Founders

1:1 Sales Rep Coaching

A customized coaching program for BDRs, SDRs, account executives, account managers, and customer success professionals who want to improve prospecting, discovery, qualification, objection handling, negotiation, and deal execution.

  • Review real calls, messages, and opportunities
  • Practice the conversations that matter most
  • Build confidence without relying on rigid scripts
  • Create clear actions between coaching sessions

Explore 1:1 sales rep coaching.

Sales Management and Leadership Coaching

Build a managing-through-managers approach that connects revenue goals with the coaching, accountability, and decision-making required across the team.

  • Coach behaviors instead of only reviewing numbers
  • Improve pipeline, forecast, and deal-review conversations
  • Create a shared management language
  • Develop accountability without micromanagement

Explore sales management training and coaching.

Founder-Led Sales and Go-to-Market Coaching

Build and evolve the go-to-market decisions that help founders move from the first customer to a repeatable sales motion and, eventually, a scalable sales team.

  • Clarify positioning, ICP, and the buying problem
  • Improve founder discovery and sales conversations
  • Create a repeatable motion without losing authenticity
  • Prepare for the transition to a dedicated sales team
Richard Harris providing sales and leadership coaching

About Richard Harris

Experience Without the Performance Theater

Richard Harris has coached and trained sales professionals, managers, executives, and founders across startups and global organizations. His work is grounded in real conversations, practical application, and the belief that people improve faster when they feel seen, heard, and understood.

Richard is the creator of N.E.A.T. Selling™ and the author of The Seller’s Journey.

Learn More About Richard

Frequently Asked Questions
About Sales Coaching

Who is sales coaching for?

Sales coaching can support individual contributors, customer success professionals, managers, revenue leaders, and founders. The focus changes based on the person’s role, goals, and current challenges.

How is coaching different from sales training?

Training builds shared skills and language across a team. Coaching focuses more deeply on an individual’s execution, judgment, habits, and real situations. Many organizations use both.

Is coaching customized?

Yes. Coaching is built around your role, sales motion, goals, active opportunities, calls, messages, and leadership challenges. It is not a standard script delivered to everyone.

Can coaching be delivered virtually?

Yes. Coaching can be delivered live virtually or in person, depending on the engagement and location.

How often should coaching sessions happen?

The right frequency depends on the goal and the amount of change required. Most coaching works best when sessions are close enough to create momentum and include clear actions between conversations.

How do we get started?

Start with a conversation about the role, goals, current challenges, and the outcomes you want. If Richard is not the right fit, he will tell you.

Ready to Work on the Conversations That Matter Most?

Tell us what is working, where you are getting stuck, and what you want to improve.

Schedule a Coaching Conversation

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