A long-time friend and first-time guest on the Surf and Sales podcast. He’s gone from VP of Sales to CRO and shares his insights.
Figuring it out how to scale
The biggest mistakes new CRO’s make when coming in
How to build cross-functional relationships in your CRO role
How to learn marketing when you have a sales background
How do you give a CMO a revenue number.
Where marketing can help later in the funnel
Yes, transactional salespeople can close 7 figure deals.