S2E55 – LIVE Bonfire Session – A Masterclass on Negotiating with Procurement

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Negotiating with procurement is often one of the dark holes in the abyss at the bottom of the deepest ocean of the sales process. We brought the former SVP/General Manager, Global Business Development at American Express and former VP of Global Sales at Eventbrite to share real-world strategies to help you see them as an asset, not a hindrance. 

What does procurement actually mean
Understanding what risk mitigation means
How to hold onto price and premium
What is procurement’s goal  

Check out this episode!

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