Surf and Sales S1E156 – Navigating through the fear of sales with Alex Goldfayn

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Alex has a different path to business leadership and coaching. He was a syndicated journalist before his current role. He’s learned some amazing lessons along the way and shares them with us.
Driving accountability within a sales organization
Unlearning behavior around cash spiffs.
What a bad pitch looks like from a marketing perspective.
What tech founders miss when creating a product pitch
What’s working in selling in Covid
Building perseverance as a child by watching your parents struggle
How to coach people through the fear that stops them.
Knowing things doesn’t do shit, doing things does.

Check out this episode!

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