Total Addressable Market (TAM)

At the Harris Consulting Group we help our clients focus strategic marketing and sales efforts by defining the total available market for a specific product or service.

Defining Your Market Share

The total available market for a specific product or service is known as the Total Addressable Market or TAM and is essential for providing revenue opportunity. More specifically, the Total Addressable Market is the business opportunities available for a given product/service.

By defining the Total Addressable Market, we are defining the ideal market for a customer and a product/service. With this knowledge, it is possible to start understanding which factors limit or allow for expansion in reaching those customers. This may sound important only to new companies and startups, but it is just as important for established companies and SaaS defining gains or loses of market share.

In order to accurately define a company’s Total Addressable Market, The Harris Consulting Group provides the insight and years of experience in understanding market constraints like competition and distribution challenges.


The limiting factors for a company’s market expansion are called the Serviceable Available Market (SAM). Most companies will not reach their full Serviceable Available Market due to poor sales training, marketing, or other factors. These factors define the true market share a company commands and allows for areas of company growth in the future.

The Harris Consulting Group works with you to better align sales and marketing efforts and helps to:

What Our Clients Say

"Your training reminded me that everyone in the organization is selling, not just sales."

Ted S.


I've used Richard's training at multiple companies to help us shape our lead generation efforts with our SDR teams as well as outside sales executives. He helped us examine our process, tune it up, as well as train the team on the NEAT methodology which had an immediate impact on our selling efforts.

Bryan S.

VP Sales

Sometimes trainers do not acknowledge that specific industries have specific eccentricities to their sales process so it was nice that he did not assume anything and gave us time to share our input on situations too. I have used a lot of what I learned each day and feel more confident in the sales process.

Team Member in Computer Software


We've seen a big improvement in the depth of the conversations our team is having with customers. Our team now have a much better understanding of the customers' pain and can then best recommend if our platform is a good fit for them or not.

Donal T.

Small Business Owner

He easily adjusted to our environment and nuances, and his suggestions have proven to bear fruit with getting prospects on the line. I'd definitely work with Richard again.

Freddy D.

Enterprise Account Executive

Richard was adaptable to our needs and our ambitious timeline. He delivered CONCRETE tools that our team was able to apply the DAY AFTER. We credit him with enabling us to create a string of breakthroughs in the days and weeks following our training.

Natalie P.

VP Sales

Richard helped provide insights into how to successfully lead a discovery call. His wisdom and expertise will leave you in a better position to sell more.

Team Member in Information Technology and Services

Small Business

Some of Our Clients

Define your market, grow market share.

Align your sales and marketing efforts and maximize your revenue from your TAM, SAM, and ICP.

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