S1E193 – Your customer journey is just a series of moments with Nina Butler of Alyce

Jordana has one of the most unique sales backgrounds we’ve ever had on the show. She sold high-end art to high net worth individuals in New York City What it’s like to lose a $7M art deal Doing your skill while training your skill What do human beings need in a human relationship applying to the sales world. Scripting vs. Tonality Coaching tonality to salespeople Connecting with yourself in the sales process. Deciding to start my own company as a COVID layoff Check out this episode!

Brendan has accomplished and done a ton throughout his tenure in the business world Understanding aspiration vs. work ethic Brute force SDR selling won’t work well enough Not leveraging the intellectual capital of sales motions between companies Processitizing the private referral network at scale. Why a CEO empowering the VP of Sales at a startup is a must-have. What you need to know about going into a board meeting as a VP of Sales  Check out this episode!

Shruti has a very unique perspective. She’s both a VC and CEO of a start-up in the crowded conversational intelligence space. She shares a ton of valuable insights with us.   What it takes to GTM from India to US Entering a crowded market with your technology company. Getting involved in micro-communities as a busy founder. How do you know if you can go to market as a technologist Traits and attributes of a founding team when looking to invest? When I lose a deal why am I losing a deal? When one rep does better than the other, what is the real difference? Check out this episode!

Corporate goes deep and personal sharing what makes him tick, how hard he works and tons of amazing sales ideas and stories My first deal, sold an apartment to an NBA player  Why he thinks SDRs have the toughest job around.  The misalignment in sales and marketing. Why you don’t need to worry about the money.  His best cold email opening line His best break up email Check out this episode!

Fighting for attention is the value of a community The value of monetizing your community Building a community for large scale vs a targeted micro-community How do you make a member feel special? The difference between a community and an audience. Stop just “trying to make a deal” when selling into APAC.Crafting messages to get someone’s attention in APAC Onboarding in a new gig half a world away.How I built a career for an overseas role. The APAC start-up help from AWS Check out this episode!

From the moment Sam starts speaking, all you want to do is listen. She is on fire in this episode and shares amazing insights around:   Fight for what you’re worth Pay Equality and how to negotiate What I love about Sales Even big great companies have rep churn Show me you know me Personalization over LinkedIn People are afraid to shoot your shot Check out this episode!