S2E60 – From AE to Found with Kris Rudeegraap of Sendoso

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Kris went straight from AE to co-founder and has raised over $50m. He shares a ton of sales, leadership, and fundraising insights including:

How corporate gifting evolved
When does it go from cool idea 
Going after venture money is just a sales process
The term sheet is just an MSA
What it means to “be prepared” when raising money
How to leverage your early stage investors
How to determine the right VC right for you
The founder experience is what VC’s should focus on
The mistakes to avoid when using gifting
Creativity is the new secret weapon
As a sales leader how to resist taking over the sale

Check out this episode!

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