S2E72 – People are the foundation of sales with Bob Perkins, Co-Founder of AA-ISP

Use sponsor dollars to drive membership costs down not up
Sponsors who flourish think long term not near-term conversions
Why he thinks there’s a “little bit of Hollywood in SaaS”
Why he thinks nobody wants to go back to the office full-time
Learning through osmosis is lazy sales leadership

Check out this episode!

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