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S3E43 – Re-humanizing Sales with Amarpreet Kalkat

Knowing your audience is key in sales. Amarpreet has been working to solve this problem so that we don’t have to spend hours researching. He shares his wisdom on solving the issue as well as taking an idea to product and the product market fit. 

The struggles of early-stage product market fit.
Finding the right balance of product market fit between growth and your roadmap
Personalization / Relevance – No…Buyer Intelligence is what‘s next

More than teaching reps how to use information
Understanding why to do something comes before teaching how.

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