Spanning wanted to focus on increasing the ROI on their outbound sales efforts. They brought The Harris Consulting Group in to train their reps on understanding the buyers’ journey while improving prospecting and negotiating skills. The tactics implemented help raise email response rates, grow the pipeline significantly, and close bigger deals.
In fact, Jeff Erramospe, CEO says, “During Richard’s first day of training we secured a CEO meeting that led to our largest 6-figured deal in the history of the company.”
