Surf and Sales S1E121 – Navigating the “blame game” between sales and marketing with Kyle Lacy CMO of Lessonly

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Why your e-book downloads are not MQLs
What makes companies “break down” at the top of the funnel?
The reasons for bringing the SDR team under marketing
What is brand marketing
What it means to ask for vesting shares on secondary markets
What does “scaling” marketing and sales really mean?
Why you should ask your team members about the kids.

Check out this episode!

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