Surf and Sales S1E58 – Why Executives w/o Sales Experience Struggle w/ Forecasting, w/ Rob Jeppsen

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Rob describes himself as competitive from birth and a troublemaker who pushed back on everything. He also started selling in HS and kept at it through college. A sales leader who ran a team of ~1000, who is now a CEO/Founder, Rob goes in hard on topics such as:

  1. Nobody has to predict future more than a sales leader
  2. Why CEOs cut sales leaders forecast by 20% 
  3. Why pipeline forecasts built on averages are stupid
  4. Advice to CEOs on how to learn trust VPs of Sales
  5. 4 levels to look for when hiring a salesperson
  6. Why CEOs cant miss a forecast more than once

Check out this episode!

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