Surf and Sales S1E81 – Does Brand Trump Acumen w/ Sam Dunning

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Sam is the Co-Owner and Sales Director at WebChoice, and is in his 4th stink at the company. From being a teenager playing video games all day on the couch, to selling cameras in a retail store, to successfully selling around the globe, Sam has worked hard to build the acumen to stand up a brand upon. But has brand become more important than acumen?

 

Hear his take on this question and others like:

Is getting people to spend money right now impossible?

Do inbounds still need discovery? [Hint – yes!] 

Why does selling cameras suck so badly?

Do customers really understand their own budgets?

What is a recent mistake he made that he is still learning from?

How come some orgs still take too long to respond to inbounds?

Check out this episode!

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