Blog
In today’s competitive marketplace, the value of maintaining and nurturing long-term client relationships cannot be overstated. Ten years ago Customer Success was a buzzword. Now it is table stakes. A SaaS company simply cannot be viable without understanding things like Customer Success, Net Revenue Retention (NRR), and Lifetime Value (LTV). To survive as a Saas start-up understanding client retention means you understand it’s about the Buyer’s Experience, not the Buyer’s Journey. In this context, client retention is pivotal for sustained customer success. It offers a more cost-effective and faster pathway to revenue growth than acquiring new revenue. It’s not just ...
