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Sales negotiations aren’t all created equal. Some are about holding your ground. Others are about getting creative. The best sellers know the difference—and use the right approach at the right time. In this guide, we’ll break down five core types of sales negotiation you should master and we will give you some specific examples to help take this from theoretical to reality. There’s also a little FAQ around sales negotiations at the end. In the meantime, let’s get started, the 5 types of sales negotiation are: Distributive Bargaining Integrative Bargaining Mixed-Motive Bargaining Attitudinal Structuring Intra-Organizational Bargaining Each one plays a ...