#MarketingIsDead and here’s how I know

Th single biggest mistake I encounter at Dreamforce and every other conference. Everyone showcases “themselves” and frankly nobody gives a shit.

marketing_deads

Your backdrops talk about what you do and never talks about what pains you solve. Same thing for your booth presence. I walked up to 25 booths and asked people, “What pain you solve?”

25 out of 25 couldn’t answer the question. All I got was mumbo-jumbo buzzwords.

When people ask me what I do, I don’t tell them what I do, I tell them what pain I solve. It’s not rocket science, people.

Let me be more clear…

  • Your AI claim doesn’t mean jack-squat
  • Your algorhythm is worthless
  • Your value prop is shameful, and
  • Your elevator pitch sucks.

Just tell me the pain you solve based on who I am.

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2018-12-07T20:33:38+00:00

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