Th single biggest mistake I encounter at Dreamforce and every other conference. Everyone showcases “themselves” and frankly nobody gives a shit.
Your backdrops talk about what you do and never talks about what pains you solve. Same thing for your booth presence. I walked up to 25 booths and asked people, “What pain you solve?”
25 out of 25 couldn’t answer the question. All I got was mumbo-jumbo buzzwords.
When people ask me what I do, I don’t tell them what I do, I tell them what pain I solve. It’s not rocket science, people.
Let me be more clear…
- Your AI claim doesn’t mean jack-squat
- Your algorhythm is worthless
- Your value prop is shameful, and
- Your elevator pitch sucks.
Just tell me the pain you solve based on who I am.