Th single biggest mistake I encounter at Dreamforce and every other conference. Everyone showcases “themselves” and frankly nobody gives a shit. And while marketing thinks they are doing it right, they are not.
Your backdrops talk about what you do and never talks about what pains you solve. Same thing for your booth presence. I walked up to 25 booths and asked people, “What pain you solve?”
25 out of 25 couldn’t answer the question. All I got was mumbo-jumbo buzzwords.
When people ask me what I do, I don’t tell them what I do, I tell them what pain I solve. It’s not rocket science, people.
Let me be more clear…
- Your AI claim doesn’t mean jack-squat
- Your algorhythm is worthless
- Your value prop is shameful, and
- Your elevator pitch sucks.
Just tell me the pain you solve based on who I am.
