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Why Sales Teams & Managers Resist Sales Training

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Richard Harris, Founder of The Harris Consulting Group, joins St John Craner on this episode of The Rural Sales Show to discuss why so many sales teams and managers resist sales training and the psychology behind their reluctance to change so they can become better.
Richard specializes in teaching and scaling tech/SaaS sales teams and is one of only a few very esteemed “Sales Blazers” having been recognized formally by Salesforce.

They also touch on why there is often the same resistance and reluctance when it comes to sales teams using and adopting CRM.

Listen in here:

Connect with Richard on LinkedIn or schedule a time to chat.