About Whatarmy

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So far Whatarmy has created 4 blog entries.

#MarketingIsDead and here’s how I know

Th single biggest mistake I encounter at Dreamforce and every other conference. Everyone showcases "themselves" and frankly nobody gives a shit. Your backdrops talk about what you do and never talks about what pains you solve. Same thing for your booth presence. I walked up to 25 booths and asked people, "What pain you solve?" 25 out of 25 couldn't answer the question. All I got was mumbo-jumbo buzzwords. When people ask me what I do, I don't tell them what I do, I tell them what pain I solve. It's not rocket science, people. Let me be more clear... Your AI claim doesn't mean jack-squat Your algorhythm is worthless Your value prop is shameful, [...]

#MarketingIsDead and here’s how I know2018-12-07T20:33:38+00:00

One cannot preach accountability without first discussing awareness.

One cannot coach the concept of accountability without first speaking to awareness. Awareness of yourself as an individual first. Understanding you are not your thoughts, you are not your feelings, you are not your emotions. You are just you. Only then can you speak as a leader to help others become self-aware. Helping them to understand they are not their thoughts, they are not their feelings or emotions. They are just themselves. Once you can understand the concept of awareness, you don’t even have to agree with this definition, just understand we must be aware. Then you can start to teach accountability. At best you can encourage people to be more accountable based on their [...]

One cannot preach accountability without first discussing awareness.2018-12-07T20:34:23+00:00

What it really means to be a special snowflake

Whether you are a #millennial that grew up with loving parents encouraging every moment or a #GenXer like me who grew up as a latch-key kid and a part of the "slacker" generation, it doesn't really matter. There is -- and always will be -- a certain level of selfishness that is required to be successful and happy. But there is another part too. It's the selfless part of you. What I have recently learned through reading a few books and engaging in mediation is so easy to understand, yet it seems to escape many of us due to the "hustling" and "side-gigging" we are focusing on. Specifically, it's not about all my use cases, [...]

What it really means to be a special snowflake2018-12-07T20:34:37+00:00

How to conduct cold outreach on #LinkedIn, even when you don’t know them

I work with a lot of sales teams, especially inside sales teams, and very often people early in their sales careers. One of the most common questions I get is how do I approach someone on LinkedIn who I know would be a great fit for our service? So here is what I tell everyone. And by all means if you have data to support something different please share in the comments below, I'd love to learn from others as I am sure others would love to hear your approach as well. It's not a best practice to request a meeting in an invite request. It's not a best practice to request a meeting in [...]

How to conduct cold outreach on #LinkedIn, even when you don’t know them2018-12-07T20:34:51+00:00