Mastering Sales Negotiations: How to Win Deals Without Losing Margin

Let’s be real — negotiating in sales isn’t just a stage in the sales cycle. It is the sales cycle for most reps. And if you don’t approach it with the right mindset, skills, and structure, you’re either giving away margin, burning deals, or losing control of the conversation altogether. Sales negotiation skills and tactics aren’t about being aggressive or manipulative. They’re about clarity, confidence, and control — rooted in real value. And when you do it right, you don’t just close deals… you close deals that make both sides feel like they won. As someone who’s trained thousands of ...